From Microsoft: 20 essential PC shortcuts
From How to Geek: 20 of the best stupid geek tricks to impress your friends
From Microsoft: 20 essential PC shortcuts
From How to Geek: 20 of the best stupid geek tricks to impress your friends
How do you get a highly-regulated company – one of the world’s largest and most competitive banks – to collaborate using social media? This talk provides a compelling set of lessons for morphing a conservative, hierarchical organization into one that’s agile and embraces community-driven change.
Sounds like information I need. And, since he’s in IT, playing a key role in leading this effort at his company, he’s a guy I need to follow as well. Done.
After many attempts, DB is solving more and more collaboration problems at work. Why do they care? The top 20 bank generate over a trillion in revenue and spend over $50B on IT per year. There are also over 2M people who work at those top 20 banks and could be served by enterprise collaboration solutions.
There are lots of reasons to say no. But, saying no doesn’t add value in most cases or solve the problem.
Things that failed
Things that worked really well
But, then it felt like they had some solutions and they were looking for a problem. One of the key learnings is that they needed to solve real problems within the enterprise. To do that, a key step was to form an internal collaboration practice. So, instead of selling the platform, the service was intended to show people how to solve their specific problem in:
A second key step was to link people who cared. So, they started a collaboration community of practice which included local evangelists and lynchpins (like IBM’s BlueIQ) to tap into the people who care about the topic and want to help. It also empowered them to do things differently. It enabled them to maximize value through collaboration and standardization.
The goal for Deutsche Bank is to touch more people and to make more money as they do it. They do it with lightweight tools right now and are waiting for their enterprise to mature to bring in a more powerful platform. If a custom integration needs to be done, they feel the pain of coding that.
John’s session was one of the most personally valuable to me. But, I think DB is less complex and mature than HP is in this area. Good lessons (and failures) to learn from, though. Thanks, John!
Whitney Hess, a shining star at the Web 2.0 Expo, talks about UX.
The last 3 sessions were a bust, so it was great to go into a session and actually get really good information. Cue Whitney Hess, an independent user experience designer. The highest level of success for her isn’t making money or making an impact. It’s making the experience great for users.
She insists every single person is a user experience designer, whether it is your job or not. There are some people who are doing extraordinary things things for their end users without having a professional UX designer in their company or even any experience in this area.
Whitney takes us through several examples of UX heroes who are doing this all over the world. There are four primary techniques that are very common to UX designers that she shares:
Books she recommends:
After an awesome, but tiny, lunch at City Lobster (blogging sure makes me hungry), I was lagging going into the next session. Somehow, I managed to arrive later than I imagined, even though I rushed back. (Tips on crossing the street in New York: walk confidently, walk hurriedly, and don’t get red-rovered by those sauntering couples you encounter every now and then who hold hands). So, I had to walk over about 11 feet to grab a seat. Why doesn’t everyone just squish together in these packed sessions? And, why were there an odd number of feet in there?
Anyway, I was so lunch-tired at the beginning of this presentation that I just kept replaying the very not G-rated iPhone 4 vs. EVO YouTube video in my head. Cue my best computer voice. I want the one with the bigger GBs. I need Wifis.
Ok, I was bored until the Yahoo guy said that if he was king of the web, he would recall HTML5 until it was fixed. Oh my. This might be a good one. This comment was promptly followed by sane arguments from the Google guy and the Mozilla Guy about why this really wasn’t logical at all. Then the Opera Guy joined in and it was a ruckus. At least a ruckus when it comes to panels.
By the way, I hope I referred to them all correctly. I couldn’t see the names on their cards and had to ask the guy sitting to my left for help on the names. Squint.
The HPalm guys (Dion is here) were having a blast with all of this. Most of their humor was pointed at us and why we were even there when Katie Couric was in the next room. The other large portion of humor was aimed directly at Microsoft, though it was much more lighthearted than the statements about IE that came from the panel. HTML5 and Google were clearly under fire here, which probably means there’s something very cool afoot. Just check out Remy Sharp’s HTML5 demos and see if you agree.
The summary of the panel doesn’t matter much, because there were no slides and they didn’t stick to a bunch of talking points, in true panel manner. But, Microsoft’s lack of representation on the panel was odd. Microsoft stopped dominating this market in 2008, but they still own a significant portion of the user experience. In the enterprise, I bet Microsoft still dominates, as the “standard”.
I didn’t catch the slideware link. Oh yeah, there was no slideware. Just the Web 2.0 Expo advertisements flashing at me where the presentation should have been. I promise, Web 2.0 Expo, that I’ll be a good wifi buddy and not download any large files over the wireless network. I need WiFis.
An interesting quote from this panel:
XML is like violence. If you’re not winning with it, you just need to keep using more of it.
Seeing the word Webocalypse reminds me that I’m still a bit perturbed at Engadget’s Laura June and her illogical rant at AMD’s Leslie Sobon. I made a little time to go back through Leslie’s blog to try to figure out just what she had done to enrage someone at Engadget.
Let’s see. She’s writes in her authentic voice. She is courageous, considering her role at a well-known company. She’s funny and her piece was obviously written with sarcastic jest. Hmmm. What’s going on here? I don’t get it.
Talk amongst yourselves, because I digress. Back to our current programming.
First of all, Eric Meyer looks almost nothing like his media picture. However, he began his presentation warning us he would overuse the words “web stack” and making fun of Steve Jobs talking about “open” technologies. All right. This could be good. Here’s the summary:
It’s become somewhat fashionable of late to refer to HTML5 and the web stack as a “Flash killer”. The Flash/Flex community, understandably, has not suffered this kind of talk quietly. The ongoing absence of Flash from Apple’s wildly popular portable devices has only fueled the fire. Openness, stability, ubiquity, consistency, and security are all thrown around like the discs of Tron. So what’s going on? Is Flash dying out? Will the web choke on its own complexity? Will we ever stop arguing about all this? We’ll look at where things are and where they’re going, weighing the strengths and weaknesses of each side while making some informed guesses about the future.
Eric A. Meyer has been working with the web since late 1993 and is an internationally recognized expert on the subjects of HTML, CSS, and web standards. A widely read author, he is the founder of Complex Spiral Consulting, which counts among its clients America On-Line; Apple Computer, Inc.; Yahoo!; Wells Fargo Bank; EBSCO Publishing; and Macromedia.
Beginning in early 1994, Eric was the visual designer and campus web coordinator for the Case Western Reserve University website, where he also authored a widely acclaimed series of three HTML tutorials and was project coordinator for the online version of the Encyclopedia of Cleveland History combined with the Dictionary of Cleveland Biography, the first example of an encyclopedia of urban history being fully and freely published on the web.
Author of “Cascading Style Sheets: The Definitive Guide” (O’Reilly & Associates), “Eric Meyer on CSS” and “More Eric Meyer on CSS” (New Riders), “CSS Web Site Design” (Peachpit), and “CSS2.0 Programmer’s Reference” (Osborne/McGraw-Hill) as well as numerous articles for the O’Reilly Network, Web Techniques, and Web Review, Eric also created the seminal CSS Browser Compatibility Charts and coordinated the authoring and creation of the W3C’s official CSS Test Suite. He has lectured to a wide variety of organizations including Los Alamos National Laboratory, the New York Public Library, Cornell University, and the National Association of Government Webmasters. Eric has also delivered addresses and technical presentations at numerous conferences, among them the IW3C2 WWW series, Web Design World, CMP, SXSW, TODCON, NOTACON, the User Interface conference series, and now the Web 2.0 series. In addition, he is co-founder and partner of An Event Apart, the conference for people who make web sites.
In his personal time, Eric acts as List Chaperone of the highly active css-discuss mailing list, which he co-founded with John Allsopp of Western Civilisation and is now supported by evolt.org. Eric lives in Cleveland, Ohio, which is a much nicer city than you’ve been led to believe, with his wife and children. He loves music and hates chocolate. Yes, really.
I don’t hate chocolate, but I am allergic to it, so have to limit my exposure to it. Sniffle. Most people don’t understand that. So, don’t be a hater.
As far as his Cleveland, Ohio assertion that it is “a much nicer city than you’ve been led to believe…” Well, I’ll leave that to you to argue with.
Eric talks about the fundamental design of the Web being connective and consistent and showed early shots of Web browsers (completely unidentifiable according to modern standards).
His assertion midway was that we need to make Web apps simpler and smaller (he and Alex Russell probably get along very well). He took us through some apps that were less than 10Kb of data. Very impressive!
The crux of this is that Flash, HTML5 and the Web stack are intertwined. Everyone will survive. But, we need to know where to go next. Again, the smaller and simpler stuff.
The most important call he made was one for a web app store. Create this one Google! He ended by calling for peace between the camps (fancy, shiny Web 2.0 peace). Learn from each other.
Now, I’m trying not to think about what’s happening at UT in Austin as I rush to plug in my laptop and grab lunch. 3 more sessions this afternoon…and keynotes tonight.
I have a lot of passion for the end user experience, and (prior to this conference) met through email an excellent user experience person in IT at HP, Sarah Deane. I’m so impressed with her that I have promised myself I’ll use her on any IT project I’m involved in. Thankfully, she’s already being utilized with my current project: implementing Sharepoint 2010 for 300K+ end users within the HP ecosystem.
After the last presentation, I got to meet (in person) Dani Weinstein, who’s working hard setting the standard for HP customer support. We had a tiny conversation about the customer experience before this session started, but it was a good precursor for an inquiry as to how we can actually design things so that people use them in a way that might actually be valuable. I was in for a surprise with Andy Budd, though.
I’m not sure how much of Andy’s presentation I can actually share. Some of it is not rated for this blog. However, there’s standing room only in the Empire East room at the Web 2.0 Expo, all waiting to be entranced by this guy.
Who is Andy Budd?
… an interaction designer and web standards developer from Brighton, England. As the user experience lead at Clearleft (clearleft.com), Andy spends his time helping clients improve their customers online experience.
Andy is a regular speaker at international design events such as SXSW, An Event Apart and Web Design World. He also runs the popular dConstruct conference, which takes place in Brighton every year (dconstruct.org). Andy has helped judge several international design awards and currently sits on the advisory board for .Net magazine. Andy wrote the best selling book, CSS Mastery (cssmastery.com) and blogs at andybudd.com.
Never happier than when he’s diving some remote tropical atoll, Andy is a qualified PADI dive instructor and retired shark wrangler.
I can’t wait to meet him and talk about shark wrangling. Anyway, the summary of the presentation is this:
Every day we make thousands of small decisions, be it which cereal to buy or which pension scheme to invest in. We like to think that these decisions are conscious and rational. However the latest advances in cognitive psychology, behavioural economics and neuroscience show that this is often not the case. We rely heavily on shortcuts and “cognitive biases” which make us highly susceptible to influence. By using the concept of “choice architecture”, smart designers can reduce cognitive load and nudge people in a direction of their choosing. A direction that is beneficial to both their users and their clients.
In this session Andy will look at some of the most common “cognitive biases” and how concepts of trust, reciprocity, social proof and liking are used by sales people and marketers around the world to persuade people to do their bidding. Using examples ranging from architecture to menu design, Andy will show how these time honoured techniques can be employed on the web. The result is not only a site that looks good and is free of usability errors; it’s a site that’s designed around the way we think and optimised for the maximum return on investment
So if you’re a designer looking to hone their skills or a business owner wanting to increase registrations and site loyalty, this session will teach you everything you need to know to become a master in online persuasion.
I’m a bit tired of hearing the phrase “tribe”, but there was some great discussion about how different companies utilize design to “persuade” their customers to do exactly what they want them to do. Having pulled many slot machine levers, I understand how all the lights and action and timing can pull you in and keep you in. But, I wasn’t yet clear on how this applied to me, as an IT person in end user services at a very large organization.
Then, he started talking about emotional pull and the whole world of persuasion, that makes us better (more intentional) designers, more efficient, and creating better experiences for our customers. That struck a cord with me.
Unfortunately, his slides aren’t posted. So, I’m off to the next session!
<Updated: Andy Budd graciously shared his slideware in the comments.>
The challenge in embracing social technologies has moved beyond strategy to organization. Technology – mobile, social, video, and cloud – has empowered customers. Employees can use the same technologies to reach out and solve their problems. But companies aren’t set up for this. Based on case studies from over 25 different companies, this session will show how to manage a company so that employee problem-solvers can make these connections.
How can you make the employee problem-solvers in your organization effective? This session will show how to:
- Identify the most influential class of customers in your business. Based on Forrester Research survey data, 16% of online consumers account for more than 80% of the influence. Who are they? How does this ratio vary by product type? Learn a technique for identifying the mass influencers in a market.
- Turn the influencers to your advantage. Case studies on customer service, mobile, and word-of-mouth will reveal the best techniques and show how problem-solvers in organizations accomplished those successes.
- Use these same technologies make better collaboration possible in the enterprise.
- Run a business in which managers, IT, and employee problem-solvers work together effectively.
The science of empowerment starts with the social technographics ladder, which shows the different groups: inactives, spectators, joiners, collectors, critics, conversationalists, creators. From 2007 to 2010, there is a surge in social participation that is probably the key thing making companies take notice.
There are four technologies that empower these consumers:
Empowered is the next chapter in the story that goes like this:
The thesis of the book is that companies need to organize around the customer in a holistic way (across departments and up and down the organization). ONLY EMPOWERED WORKERS CAN SERVE EMPOWERED CUSTOMERS. They call these HEROes or Highly Empowered and Resourceful Operatives.
It is these HEROes who are coming up with answers to customer problems that are making our companies succeed. Without these HEROes, we fail.
Another acronym to remember is IDEA, which leads us through the four steps to build customer influence:
Every year in the US, we create 500 BILLION impressions on one another, where advertisers make 2 Trillion impressions. Already, consumers make 1/4 of the impressions of advertisers. And, the consumer impressions are influencing in a much stronger way, because they are influencing close peer groups and strong connections where there is already trust.
Our brains are wired for consumer apps and you can see that in the enterprise as a problem, an opportunity, or a mandate. More than a third of employees are using unsanctioned technologies just to get their job done. (Source: North American Technographics Empowerment Online Survey, Q4 2009, US.)
The new HERO Compact
IT (has to change most):
IT must no longer be the department of “NO”. This doesn’t mean support everything. It means, stop shutting everything down. Stop being the police. This deeply resonates with me. Not only because I’m in IT now, but because I’ve worked so long in my career with customers, solving their problems.