The Cloud Economy: Part 1

Everyone in the U.S. seems to be talking about our economy.  It’s in poor shape.  We’re spending billions on wars and bailouts.  Job loss is on the rise (with 1.2M jobs lost so far in 2008), home sales are losing ground, and we’re in a leadership transition that leaves some people feeling in limbo.

So, what does the economy have to do with cloud computing?  I think the better question is “What can cloud computing do for the economy?”

There is a new business trend emerging — one that begins with a partially or completely outsourced cloud IT infrastructure.  Some businesses are cropping up that could not exist without cloud computing.  Why?  Because  if they needed  to put in place a viable IT infrastructure, they couldn’t afford to open the doors, especially if they do not have enough cash to fund their idea or they fail to get a venture capitalist interested in chipping in.  Cloud computing allows these very businesses to open shop without a big outlay of cash, take less risk, be more agile, experiment until they find success, and grow much faster and more independently than their predecessors.

I believe this new generation of business will take hold and take off — and that this will take us into the “cloud economy”.  Here’s a spreadsheet that explains a bit of the thought process.


Discuss amongst yourselves.  Part 2 will be delivered shortly.


Author: Ynema Mangum

Ynema Mangum is an experienced, data-driven principal product manager of mission-critical composable infrastructure at HP Enterprise. Constantly curious, her passions draw her to emerging technologies. She joined HP 6 years ago as a solutions architect for private IT cloud computing. She then served as owner of the enterprise social collaboration domain at HP, responsible for its future direction. Prior to her current position, she was a senior product manager for the massive HP ConvergedSystem 900 for SAP HANA. At SUN, she was a product line manager for cloud computing, responsible for the requirements for common subsystems of the Sun Cloud, as well as user personas, industry analysis, and competitive research. Her product experience also includes building web based database management systems at BMC Software targeted at Oracle, Microsoft SQL Server, Sybase, DB2 and DB2 UDB. Y provides an invaluable hybrid mix of strategist, architect, product manager and product marketer with an unbendable passion for the user experience. Her entrepreneurial experience allows her to understand business as a whole and drives her to make decisions and execute quickly. As an added bonus, she is certified in ITIL v3 best practices for IT and Pragmatic Product Management. Ynema is a change agent. She considers herself a determined influencer and a connector whose collaborative nature ensures success in introducing new concepts and services into the mainstream -- even in the most complex environments. She thrives on doing what seems to be impossible, and enjoys taking calculated risks in her personal life -- snowboarding, skiing, SCUBA diving or wake boarding when the season is right.

4 thoughts on “The Cloud Economy: Part 1”

  1. I like the train of though, however I think this matrix over-romanticizes reality. I think the "Social Brain" could be fleshed out a bit more.
    As for Web 4.0, I reject this entirely. Every "visionary" timeline for the last 30 (to some degree, based on Popular Mechanics, you could go back to the 50’s) suggests that virtual immersion is just around the corner. It is not. At least, your description suggests that everyone will accept SecondLife as "reality" and strap HMD’s on during breakfast to read the news paper.
    I look forward to Part 2.

  2. Benr:
    I’ll get more into the "social brain" in future entries.
    You’re right about Web 4.0. I not only reject Web 4.0 entirely, but I reject Web x.x entirely. In fact, I’m sick of references to Web x.x. However, we have to put a stake in the ground somewhere to explain this evolution. So, I have to continue using these references until someone gives me something better to use. Any thoughts or ideas on that?
    I don’t think that everyone will accept Second Life as reality. In fact, you’ll notice I never said anything about Second Life. Frankly, as I walk or fly around in Second Life, I get tired of waiting for the world to render. I believe there are a lot of problems with Second Life. Thankfully, it is not the only virtual world application out there.
    Thanks for your comments. Keep them coming and please identify yourself.

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